五星好评关于产品来说，可谓是重中之重，它既能让消费者在阅读页面的时分信任卖家的诺言和产品的质量，也能够让犹豫不决的潜在客户发生从重的心思，更重要的是它还能影响产品的排名。
可是，一般情况下，买家给予商品的留评率非常低，乃至有的卖家产品留评率低于1%的都有。因而，很多卖家就会尝试以购买留评的途径去快速很多地添加谈论。
然而，自17年以来，亚马逊对刷谈论的举动可谓是一波接一波，先是警告，然后很多删评、封号，操控力度是越发严格，等于是截断了广大卖家快速获评的重要途径。
违规获评不可，天然积累速度又太慢，或许还没比及这个产品赚钱，它的年代就过去了。 远成达FBA头程这样思来想去，既要契合亚马逊要求一起要保证效果且性价比高的，便是亚马逊索评邮件和站外促销了。
索评邮件
索评邮件其实就是在用户进行下单购买之后的邮件跟踪，给用户供给附加价值的操作，包括给用户供给产品购买信息，客服服务支持，产品相关的使用说明，或许其他的相关信息能够协助用户解决问题。
但要留意，卖家们不要给用户滥发无用的信息，亚马逊对所有的邮件都有进行监控，假如违反了规则，亚马逊或许会封掉你的邮件索评功能。
一般来说，三封的邮件索评是比较适宜的战略。AMZFinder 每月有500封免费邮件，我们能够依照对应的模板按自己所需进行操作。
邮件一、承认购买
发送时间：购买后当即发送，或许在购买后1天内进行发送。
包括内容：表示感谢用户购买，一起给用户供给一些跟购买的产品相关的tips。
标题: Thanks for your order of the {{ Product Name }}
正文： Hello {{ Buyer First Name }},
Thanks again for ordering our {{ Product Name }}!
The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}
We have spent a long time creating {{ Product Name }} and would love to know what you think of it.
Some things that may help you enjoy the product better: ADD TIPS
In the meantime, you can view your order’s progress here: {{ Order Link }}
We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!
Sincerely,
Your name
邮件二、订单跟进
发送时间：在发货后的2-10天，最好能够保证用户现已收到产品再发。
包括内容：这封邮件首要是确认客户现已收到完好的货，并且没有遇到什么问题，这个步骤能够有用减少差评的呈现，当然这些信息也能够结合在第一封邮件里边进行使用。
标题: Following Up on Your Recent Amazon Purchase
正文： Hi {{ Buyer First Name }},
Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.
Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!
I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.
You can provide seller feedback here: {{ Product Review Link Button }}
Sincerely,
Your name
邮件三、索评
发送时间：在发货后的10-15天。
包括内容：这是最终的一封邮件，首要目标是让客户留下谈论，并保证他们喜爱这个产品。
标题: I hope you’re loving your {{ Product Name }}
正文： Hi {{ Buyer First Name }},
It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.
If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}
Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!
Sincerely,
Your name
站外促销
除了索评邮件外，我们还能够利用站外促销进行引流，不仅能够快速添加产品的销量，还能取得谈论的累积。
可是，做站外促销也是有考究的。一般情况下，我们惯例的做法都是设置 Code，然后共享链接到交际渠道，将流量导入产品 Listing 概况页面。
这个做法其实不太合理：
其一，这会导致很多无效的流量（只看却不购买）比例的添加，下降你的转化率。即便你从中取得了想要的谈论，但要知道，亚马逊是非常看重转化率的，转化率下降，产品的排名也会涉及。而且，现在貌似 Code 设置超越30% 以上，买家留的评不仅没什么权重，或许VP认证都没有，所以需要稳重。
其二，很多买家的涌入或许会造成张狂下单的现象，导致库存被卖光，后续补货却跟不上，成果不光蒙受了销售损失，也会因为库存问题导致 Listing 排名下降。
不过也不必太忧虑，站外促销不一定非得用惯例的Code，现在有些站外折扣网站不管多高的折扣留的评都有VP认证，而且权重还高，操作也简单。